ARE BAR RAFAELI'S CANS THE ONLY REASON TO "READ" SPORTS ILLUSTRATED?

I remember when Sports Illustrated was the premiere sports rag in the business. The football phones alone were reason enough to buy a subscription. Those times, however, are long gone. After years of SI's dwindling monopoly on sports journalism, the Pierre Page can no longer find a persuasive reason to read the magazine (or the website) or, god forbid, pay for an issue. That got me thinking, what are the best sports outlets in the United States (television, print, web, etc.)?